University of North Carolina
ZTAs from Eta Tau Chapter at The University of North Carolina in Charlotte distributed breast cancer awareness materials this past season at a Carolina Panthers game. This community service project began in the fall of 1999, when the Northern Virginia Alumnae Chapter of Zeta Tau Alpha developed a new community service project based on the already successful THINK-PINK!® campaign by getting involved with their local NFL team, the Washington Redskins. At the first Redskins home game in October, ZTA collegians and alumnae from the metropolitan Washington D.C. area joined together to distribute 8,000 THINK-PINK!® ribbons to fans, stadium employees and even the team owner.

In the year 2000, ZTA expanded the program with NFL events in Indianapolis, Miami, New York and again at Washington D.C., distributing over 85,000 ribbons. In 2001, the association with the NFL spread tripled to 12 teams with support from the general office of the NFL and the ZTA Foundation. That year, new ribbon-stickers were introduced.